Modeling market shake-ups using time series data : an application to the advertising market of the Netherlands
door Marcel Kornelis
| Year of publication: |
2002
|
|---|---|
| Authors: | Kornelis, Marcel |
| Publisher: |
Capelle a/d IJssel : Labyrint Puublication |
| Subject: | Werbung | Advertising | Fernsehwerbung | Television advertising | Werbewirtschaft | Advertising industry | Markteintritt | Market entry | Zeitreihenanalyse | Time series analysis | Theorie | Theory | Niederlande | Netherlands | ARMA-Modell | ARMA model | Markteintrittsstrategie | Marketing |
| Extent: | VIII, 215 S., [1] Bl Ill |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Groningen, Rijksuniv., Diss., 2002 |
| Notes: | Zsfassung in niederländ. Sprache |
| ISBN: | 90-5335-006-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001697832