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Zeitung
Marketingmanagement
17,142
Marketing management
16,551
Investitionsentscheidung
9,113
Investment decision
8,428
Theorie
4,975
Theory
4,935
Marketing
3,586
Deutschland
2,714
Consumer behaviour
2,615
Konsumentenverhalten
2,607
Investition
2,429
Germany
2,399
Investment
2,272
USA
2,233
United States
2,138
Relationship marketing
1,937
Beziehungsmarketing
1,929
Brand management
1,411
Markenführung
1,403
Strategisches Management
1,396
Unternehmenserfolg
1,332
Firm performance
1,323
Online-Marketing
1,216
Internet marketing
1,176
Innovation
1,171
Strategic management
1,111
Presseverlag
1,067
Press publisher
1,053
KMU
934
SME
928
Internationales Marketing
766
International marketing
754
Social Web
744
Social web
744
Marktforschung
706
Werbung
706
Innovationsmanagement
691
Realoptionsansatz
676
Real options analysis
673
Innovation management
666
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Free
144
Undetermined
105
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Book / Working Paper
472
Article
183
Journal
11
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Article in journal
153
Aufsatz in Zeitschrift
153
Graue Literatur
58
Non-commercial literature
58
Arbeitspapier
52
Working Paper
52
Hochschulschrift
33
Bibliografie
26
Aufsatz im Buch
23
Book section
23
Thesis
16
Verzeichnis
11
Adressbuch
8
Case study
6
Fallstudie
6
Bibliography
5
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5
Aufsatzsammlung
4
Bibliografie enthalten
4
Bibliography included
4
Collection of articles of several authors
4
Konferenzschrift
4
Sammelwerk
4
Amtliche Publikation
3
Conference paper
3
Dissertation u.a. Prüfungsschriften
3
Handbook
3
Handbuch
3
Konferenzbeitrag
3
Article
1
Bibliographie
1
Enzyklopädie
1
Katalog
1
Literaturbericht
1
Market information
1
Marktinformation
1
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1
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1
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1
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1
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English
540
German
106
Undetermined
11
French
7
Swedish
2
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1
Spanish
1
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1
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Durante, Ruben
6
Flath, David
6
Pattabhiramaiah, Adithya
5
Sridhar, Shrihari
5
Sriram, S.
5
Albert, Pierre
4
Farzanegan, Mohammad Reza
4
Garz, Marcel
4
Hope, Ole-Kristian
4
Kranenburg, Hans L. van
4
Li, Yi
4
Liu, Qiliang
4
Ours, Jan C. van
4
Principe, Francesco
4
Puglisi, Riccardo
4
Schwarzer, Bettina
4
Snyder, James M.
4
Thurman, Neil
4
Wu, Han
4
Zamani, Reza
4
Ashwin, Julian
3
Bömer, Karl
3
Cagé, Julia
3
Chandra, Ambarish
3
Djourelova, Milena
3
Engwall, Lars
3
Fabiani, Andrea
3
Filistrucchi, Lapo
3
García-Uribe, Sandra
3
George, Lisa M.
3
Jeon, Doh-Shin
3
Kim, Min
3
Lacy, Stephen
3
Larcinese, Valentino
3
Mai, Dat
3
McQuail, Denis
3
Peydró, José-Luis
3
Picard, Robert G.
3
Pukthuanthong, Kuntara
3
Romeo, Charles J.
3
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Großbritannien / Commission on the Press
4
National Bureau of Economic Research
4
Monopolies and Mergers Commission
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Great Britain / Monopolies and Mergers Commission
2
Großbritannien / First Secretary of State and Secretary of State for Economic Affairs
2
OECD
2
Secretary of State for Trade
2
Ala-Anzeigen-Aktiengesellschaft <Berlin>
1
American Newspaper Publishers Association
1
Arbeitsgemeinschaft der Öffentlich-Rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland
1
Benham Newspapers Ltd
1
Berrow's Organisation Ltd.
1
Bristol United Press Ltd
1
Börsenverein der Deutschen Buchhändler
1
Börsenverein der Deutschen Buchhändler / Adressbücher-Redaktion
1
Canada / Restrictive Trade Practices Commission
1
Commission on Freedom of the Press
1
Deutsch-Japanisches Wirtschaftsbüro <Hamburg>
1
Deutsches Institut für Zeitungskunde
1
Deutschland <Bundesrepublik> / Bundesministerium für Gesamtdeutsche Fragen
1
Documentation Française <Paris>
1
Eastern New Mexico University
1
Europäische Gemeinschaften
1
Express Newspapers Ltd
1
Farnham Castle Newspapers Ltd
1
Freie Universität Berlin / Institut für Publizistik
1
Friedrich-Wilhelms-Universität Berlin / Institut für Zeitungswissenschaft
1
Gosudarstvennaja ordena trudovogo krasnogo znameni Publičnaja Biblioteka imeni M.E. Saltykova-Ščedrina, Gazetnyj Otdel, Ministerstvo kul'tury RSFSR
1
Graduate School Of Business Administration
1
Grossbritannien
1
Grossbritannien / Monopolies Commission
1
Großbritannien / Board of Trade
1
Großbritannien / Central Office of Information / Reference Division
1
Harvard University / East Asian Research Center
1
Hoover Institution
1
India / Committee to Examine Press and Registration of Books Act, 1867, Indian Press Act, 1910, and Newspaper (Incitement to Offences) Act, 1908
1
Inland Daily Press Association
1
International Federation of Library Associations and Institutions / Section on Serial Publications
1
International Press Institute
1
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Published in...
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Journal of media business studies
15
Discussion papers / CEPR
5
Information economics and policy : IEP
5
Research studies on the newspaper industry
5
The journal of media economics
5
CESifo working papers
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
NBER working paper series
4
Cat.
3
Cmnd.
3
Command papers : presented to Parliament by command of Her Majesty
3
Discussion paper series / IZA
3
History of retailing and consumption
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
NET Institute Working Paper
3
Online-Medien-Management
3
Praxis des Zeitungsmanagements : ein Kompendium
3
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
3
Technological forecasting & social change : an international journal
3
Vierteljahrshefte zur Wirtschaftsforschung
3
Abhandlungen und Materialien zur Publizistik
2
Banco de Espana Working Paper
2
Bibliography Series, Ghana Library Board, Research Library on African Affairs, Special subject bibliography
2
CESifo Working Paper
2
Communication and society
2
Communication arts books
2
Dalp-Taschenbücher : Erkenntnis, Wissen, Bildung
2
Die Presse der Welt
2
Documentos de trabajo / Banco de España
2
European journal of political economy
2
Hamburger Beiträge zur Afrika-Kunde
2
Handbook of media economics ; volume 1
2
Hearings before the Subcommittee on Antitrust and Monopoly of the Committee on the Judiciary / United States Senate : ... congress
2
IZA Discussion Paper
2
JMM : the international journal on media management
2
Journal of economic behavior & organization : JEBO
2
Journal of financial markets
2
Journal of management inquiry
2
Journalismus : Schriftenreihe der Stiftervereinigung der Presse
2
Les études de La Documentation Française
2
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Source
All
ECONIS (ZBW)
648
USB Cologne (EcoSocSci)
17
EconStor
1
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Positionierungspotentiale überregionaler Tageszeitungsmarken : Prozess identitätsorientierter Markenbildung am Beispiel der "Neuen Zürcher Zeitung" und Schweizer Hochschulstudieren...
Korner, Marcel
-
2009
Persistent link: https://www.econbiz.de/10003895154
Saved in:
2
Redaktionsmarketing : Journalismus als Planungsfaktor in der Positionierung regionaler Tageszeitungen
Rau, Harald
-
2000
Persistent link: https://www.econbiz.de/10001460980
Saved in:
3
Kundenbindung als strategisches Ziel des Medienmarketing : Entwicklung eines marketingorientierten Konzeptes zur Steigerung der Leserbindung am Beispiel lokaler/regionaler Abonneme...
Rogall, Detlef
-
2000
Persistent link: https://www.econbiz.de/10001528354
Saved in:
4
Compact Revolution : vom Broadsheet zum Kompaktformat ; der Formatwechsel bei überregionalen Tageszeitungen in Deutschland und Großbritannien ; eine vergleichende Analyse
Timm, Jendrik N.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003785418
Saved in:
5
The economics of the American newspaper
Udell, Jon G.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000001493
Saved in:
6
The economics and regulation of United States newspapers
Lacy, Stephen
-
1993
Persistent link: https://www.econbiz.de/10000887891
Saved in:
7
Selling news and advertising space : the economics of Dutch newspapers
Abbring, Jaap H.
;
Ours, Jan C. van
-
1993
Persistent link: https://www.econbiz.de/10000864842
Saved in:
8
Newspaper adaptation to a changing social environment : a case study of organizational drift as a response to resource dependence
Engwall, Lars
-
1986
Persistent link: https://www.econbiz.de/10000783070
Saved in:
9
Selling news and advertising space : the economics of Dutch newspapers
Abbring, J. H.
;
Ours, J. C. van
-
1994
Persistent link: https://www.econbiz.de/10000549340
Saved in:
10
Productivity of labor in Newspaper printing
Kjaer, S.
-
1929
Persistent link: https://www.econbiz.de/10000553224
Saved in:
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