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~subject:"Zeitung"
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Zeitung
Printwerbung
663
Print advertising
662
Werbewirkung
227
Advertising effects
218
Werbung
208
Advertising
194
Deutschland
150
Anzeigenwerbung
149
Germany
126
Consumer behaviour
112
Konsumentenverhalten
112
USA
107
Newspaper
106
United States
101
Emotionale Werbung
93
Presseverlag
85
Press publisher
84
Theorie
80
Theory
80
Emotional branding
74
Zeitschrift
74
Internet marketing
67
Online-Marketing
67
Magazine
47
Brand management
41
Markenführung
41
Werbepsychologie
40
Marketing
39
Psychology of advertising
37
Emotion
36
Zielgruppe
33
Bibliometrics
32
Bibliometrie
32
Großbritannien
32
Preismanagement
31
Pricing strategy
31
United Kingdom
31
Schätzung
30
Estimation
29
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Free
38
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25
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Book / Working Paper
66
Article
43
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Article in journal
38
Aufsatz in Zeitschrift
38
Graue Literatur
22
Non-commercial literature
22
Arbeitspapier
21
Working Paper
21
Hochschulschrift
4
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3
Book section
3
Thesis
3
Collection of articles written by one author
2
Sammlung
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English
94
German
13
French
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Filistrucchi, Lapo
8
Kind, Hans Jarle
8
Schjelderup, Guttorm
8
Stähler, Frank
6
Sridhar, Shrihari
5
Flath, David
4
Sriram, S.
4
Angelucci, Charles
3
Antonielli, Marco
3
Argentesi, Elena
3
Heinrich, Jürgen
3
Kranenburg, Hans L. van
3
Petrova, Maria
3
Abbring, Jaap H.
2
Blum, Eleanor
2
Cagé, Julia
2
Chauhan, Gajendra Singh
2
Das, Madhusmita
2
Djourelova, Milena
2
Durante, Ruben
2
Gambaro, Marco
2
Klein, Tobias J.
2
Laussel, Didier
2
Lyon, Phil
2
Martin, Gregory J.
2
McClure, Leslie Willard
2
Ours, Jan C. van
2
Pattabhiramaiah, Adithya
2
Poonia, Arun Kumar
2
Puglisi, Riccardo
2
Sonnac, Nathalie
2
Thorson, Esther
2
Witte, Eberhard
2
Abbring, J. H.
1
Akpan, Idorenyin
1
Anselmsson, Johan
1
Athey, Susan
1
Björkroth, Tom
1
Budzinski, Oliver
1
Butler, Nancy
1
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European University Institute / Department of Economics
1
Graduate School Of Business Administration
1
National Industrial Conference Board
1
United States / Children's Bureau
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
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History of retailing and consumption
5
Vierteljahrshefte zur Wirtschaftsforschung
3
CESifo working papers
2
Discussion paper / Center for Economic Research, Tilburg University
2
Discussion paper / Department of Business and Management Science
2
Journal of media business studies
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
NET Institute Working Paper
2
Ross School of Business working paper series
2
Working papers / Center on Japanese Economy and Business
2
American economic journal : a journal of the American Economic Association
1
CEFIR and NES working papers
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CentER Discussion Paper Series
1
Commission of Inquiry into the Marketing of Beef and Veal. Research report
1
Conference Board Reports
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / NHH, Department of Economics
1
Discussion papers / CEPR
1
EUI ECO Working Paper Series 07-2005
1
EUI working paper
1
Economics discussion papers
1
Erasmus journal for philosophy and economics : EJPE
1
European journal of political economy
1
Georgia Tech Scheller College of Business research paper
1
Göteborgsstudier i journalistik och masskommunikation
1
Handbook of media economics ; volume 1
1
IFO-Studien : Zeitschrift für empirische Wirtschaftsforschung
1
International - Europäisch - Regional
1
International journal of consumer studies
1
International journal of economic policy studies
1
International journal of economic research
1
Introducing media studies
1
Its Bureau publication
1
Its Conference Board reports. Studies in personnel policy
1
JMM : the international journal on media management
1
Japan and the world economy : international journal of theory and policy
1
Journal of advertising research
1
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ECONIS (ZBW)
107
EconStor
1
USB Cologne (EcoSocSci)
1
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The demand for newspaper advertising space in Denmark in the past and in the future : with a methodological appendix
Hansen, Flemming
;
Stenvinkel Nilsson, Ole
-
1992
Persistent link: https://www.econbiz.de/10000860989
Saved in:
2
Selling news and advertising space : the economics of Dutch newspapers
Abbring, Jaap H.
;
Ours, Jan C. van
-
1993
Persistent link: https://www.econbiz.de/10000864842
Saved in:
3
Selling news and advertising space : the economics of Dutch newspapers
Abbring, J. H.
;
Ours, J. C. van
-
1994
Persistent link: https://www.econbiz.de/10000549340
Saved in:
4
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
5
Newspapers
Butler, Nancy
-
1989
-
2. impr
Persistent link: https://www.econbiz.de/10000126125
Saved in:
6
Newspaper advertising and promotion
McClure, Leslie Willard
-
1950
Persistent link: https://www.econbiz.de/10000674735
Saved in:
7
Mediensystem, Zeitung, Zeitschrift, Anzeigenblatt
Heinrich, Jürgen
-
1994
Persistent link: https://www.econbiz.de/10000422964
Saved in:
8
Zeitungen im Medienmarkt der Zukunft : eine betriebswirtschaftliche Untersuchung
Witte, Eberhard
-
1984
Persistent link: https://www.econbiz.de/10000071368
Saved in:
9
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
10
Marktmodell für Zeitungsverlage : Marktstrukturen, Strategien und Erfolgsfaktoren von Wochenzeitungen in lokalen Märkten in Österreich
Fritz, Angela
;
Grüblbauer, Johanna
;
Förster, Kati
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003757631
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