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Psychologie und Werbung
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Zielgruppe
Werbung
13,811
Advertising
9,748
Werbewirkung
3,777
Advertising effects
3,718
Psychologie
3,509
Konsumentenverhalten
3,081
Consumer behaviour
3,074
Online-Marketing
1,783
Internet marketing
1,778
Theorie
1,646
Theory
1,602
Psychology
1,557
USA
1,052
Deutschland
1,017
United States
858
Marketing
837
Markenführung
743
Brand management
739
advertising
645
Marketingmanagement
637
Marketing management
618
Social Web
552
Social web
551
Germany
524
Preismanagement
464
Pricing strategy
464
Markenimage
453
Brand image
441
Markenartikel
431
Wettbewerb
402
Brand
346
Werbepsychologie
335
Target group
333
Spieltheorie
330
Wirtschaftspsychologie
327
Game theory
319
Emotion
318
Werbewirtschaft
315
Kommunikation
308
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Undetermined
127
Free
51
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Article
241
Book / Working Paper
106
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Article in journal
213
Aufsatz in Zeitschrift
213
Aufsatz im Buch
28
Book section
28
Graue Literatur
15
Non-commercial literature
15
Arbeitspapier
13
Working Paper
13
Hochschulschrift
6
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Conference paper
4
Konferenzbeitrag
4
Thesis
3
Case study
2
Fallstudie
2
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
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1
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1
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Mehrbändiges Werk
1
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1
Reprint
1
Systematic review
1
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1
Umfrage
1
Übersichtsarbeit
1
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Language
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English
312
German
33
Undetermined
2
Author
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Hudders, Liselot
9
Buijzen, Moniek
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Rozendaal, Esther
5
Bakir, Aysen
4
Pelsmacker, Patrick de
4
Pepall, Lynne
4
Puntoni, Stefano
4
Reijmersdal, Eva A. van
4
Van de Sompel, Dieneke
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Vanwesenbeeck, Ini
3
Zhang, Kaifu
3
Zhong, Weijun
3
Antioco, Michael
2
Bernardin, Lidwine
2
Bruhn, Manfred
2
Burguet, Roberto
2
Bušljeta Banks, Ivana
2
Castonguay, Jessica
2
Cauberghe, Verolien
2
Cheng, Hong
2
Deng, Yiting
2
Evans, Nathaniel J.
2
Evensen, Charlotte Bjørnhaug
2
Foerderer, Jens
2
Frey, Albert Wesley
2
Hariharan, Vijay Ganesh
2
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Institution
All
Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
European Advertising Academy
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
20
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
International journal of consumer studies
6
Journal of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Health marketing quarterly
4
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Operations research
3
Review of industrial organization : RIO
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Psychology & marketing
2
Sydney Law School Research Paper
2
Testimonial advertising in the American marketplace : emulation, identity, community
2
The Rand journal of economics
2
The journal of consumer marketing
2
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Source
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ECONIS (ZBW)
337
USB Cologne (EcoSocSci)
10
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1
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
2
Advertising
Mandell, Maurice I.
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10002432114
Saved in:
3
Advertising, gender and society : a psychological perspective
Zawisza-Riley, Magdalena
-
2019
Persistent link: https://www.econbiz.de/10012025788
Saved in:
4
Potenziale systematisch beschreiben, erkennen und entwickeln
Richter, Jürgen
;
Doll-Richter, Brigitte
- In:
Employability - Herausforderungen für die strategische …
,
(pp. 389-399)
.
2009
Persistent link: https://www.econbiz.de/10003880552
Saved in:
5
Consumer psychology
Jansson-Boyd, Cathrine V.
-
2010
Persistent link: https://www.econbiz.de/10004951092
Saved in:
6
Advertising
Heath, Ray Brian
-
1968
Persistent link: https://www.econbiz.de/10000615396
Saved in:
7
Speaking of advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
Saved in:
8
Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
-
1999
Persistent link: https://www.econbiz.de/10000681792
Saved in:
9
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
10
Zielgruppen im Reisemarkt
1986
Persistent link: https://www.econbiz.de/10000422877
Saved in:
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