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~subject:"Zielgruppe"
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Zielgruppe
Werbung
13,886
Advertising
9,825
Verbraucherschutz
5,596
Consumer protection
3,896
Werbewirkung
3,823
Advertising effects
3,769
Konsumentenverhalten
3,633
Consumer behaviour
3,619
Online-Marketing
1,823
Internet marketing
1,816
Deutschland
1,659
Theorie
1,619
Theory
1,584
USA
1,414
United States
1,212
EU-Staaten
1,037
EU countries
1,029
Germany
974
Vereinigte Staaten
840
Marketing
827
Markenführung
743
Brand management
739
Marketingmanagement
653
advertising
651
Marketing management
634
Social Web
582
Social web
581
Wettbewerb
520
Preismanagement
493
Pricing strategy
493
Regulierung
486
Regulation
465
Markenimage
454
Markenartikel
443
Brand image
442
Großbritannien
433
Competition
401
Brand
354
Welt
349
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129
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52
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Article
241
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111
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Article in journal
214
Aufsatz in Zeitschrift
214
Aufsatz im Buch
27
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27
Graue Literatur
17
Non-commercial literature
17
Arbeitspapier
14
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14
Hochschulschrift
7
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5
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
4
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4
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3
Amtsdruckschrift
2
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2
Fallstudie
2
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2
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2
Bibliografie enthalten
1
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1
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1
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1
Forschungsbericht
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Language
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English
314
German
36
Undetermined
2
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Hudders, Liselot
9
Buijzen, Moniek
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Rozendaal, Esther
5
Bakir, Aysen
4
Pelsmacker, Patrick de
4
Pepall, Lynne
4
Puntoni, Stefano
4
Reijmersdal, Eva A. van
4
Van de Sompel, Dieneke
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Vanwesenbeeck, Ini
3
Zhang, Kaifu
3
Zhong, Weijun
3
Antioco, Michael
2
Bernardin, Lidwine
2
Bruhn, Manfred
2
Burguet, Roberto
2
Bušljeta Banks, Ivana
2
Castonguay, Jessica
2
Cauberghe, Verolien
2
Cheng, Hong
2
Deng, Yiting
2
Evans, Nathaniel J.
2
Evensen, Charlotte Bjørnhaug
2
Foerderer, Jens
2
Frey, Albert Wesley
2
Hariharan, Vijay Ganesh
2
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Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
Deutsches Zentrum für Altersfragen
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Otto-Friedrich-Universität Bamberg
1
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Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
20
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
International journal of consumer studies
6
Journal of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Health marketing quarterly
4
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Operations research
3
Review of industrial organization : RIO
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Psychology & marketing
2
Research
2
Sydney Law School Research Paper
2
Testimonial advertising in the American marketplace : emulation, identity, community
2
The Rand journal of economics
2
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Source
All
ECONIS (ZBW)
343
USB Cologne (EcoSocSci)
9
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1
Advertising directed at children : endorsements in advertising ; reports by the Committee on Consumer Policy
1982
Persistent link: https://www.econbiz.de/10001477011
Saved in:
2
Critical review of children consumer protection national policies
Lučić, Andrea
;
Uzelac, Marija
;
Vidović, Nikolina
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 510-532
Persistent link: https://www.econbiz.de/10013475194
Saved in:
3
Produkte, Dienstleistungen und
Verbraucherschutz
für ältere Menschen
2006
Persistent link: https://www.econbiz.de/10003337632
Saved in:
4
Kinder als kleine Verbraucher? : Politik in der Verantwortung
Kriesche, Ira
-
2013
Persistent link: https://www.econbiz.de/10009762445
Saved in:
5
Online advertising : the impact of targeted advertising on advertisers, market access and consumer choice : study requested by the IMCO committee
Fourberg, Niklas
;
Taş, Serpil
;
Wiewiorra, Lukas
; …
-
Europäisches Parlament / Policy Department for …
-
2021
Persistent link: https://www.econbiz.de/10012621729
Saved in:
6
Zielgruppen im Policy-Making der Europäischen Union : eine vergleichende Studie der Politiken zu Nachhaltigkeits- und Tabakkonsum
Pollex, Jan
-
2020
Persistent link: https://www.econbiz.de/10012255615
Saved in:
7
Verbraucherinnen und Verbraucher im "Internet der Dinge" (VID)
Schuhen, Michael
;
Seitz, Minoubanu Mariam
;
Kollmann, Susanne
-
2021
Persistent link: https://www.econbiz.de/10012434628
Saved in:
8
Online advertising and marketing directed toward children
1999
Persistent link: https://www.econbiz.de/10013456616
Saved in:
9
Advertising
Heath, Ray Brian
-
1968
Persistent link: https://www.econbiz.de/10000615396
Saved in:
10
Speaking of advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
Saved in:
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