Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The influence of advertising c...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Zielgruppe
Advertising
18
Werbung
17
Advertising effects
9
Werbewirkung
9
Consumer behaviour
8
Konsumentenverhalten
8
Social Web
5
Social web
5
China
4
Corporate Social Responsibility
4
Corporate social responsibility
4
USA
4
United States
4
South Korea
3
Südkorea
3
Advertising disclosure
2
Advertising industry
2
Brand
2
Brand management
2
Computerspiel
2
Corporate disclosure
2
East Asia
2
Investment Fund
2
Investmentfonds
2
Markenartikel
2
Markenführung
2
Ostasien
2
Product Placement
2
Product placement
2
Psychology of advertising
2
Readability
2
Target group
2
Unternehmenspublizität
2
Video game
2
Werbepsychologie
2
Werbewirtschaft
2
2008-2010
1
Advertising skepticism
1
Altersvorsorge
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chen, Huan
1
Haley, Eric
1
Haley, Eric John
1
Lee, Jinhee
1
Published in...
All
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
2
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
