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Serving the world's poor: innovation at the base of the economic pyramid
Anderson, Jamie; Billou, Niels - In: Journal of business strategy 28 (2007) 2, pp. 14-21
Persistent link: https://www.econbiz.de/10003486928
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Strategic innovation at the base of the pyramid
Anderson, Jamie; Markides, Costas - In: MIT sloan management review 49 (2007/08) 1, pp. 83-88
Persistent link: https://www.econbiz.de/10003557933