Serving the world's poor: innovation at the base of the economic pyramid
Jamie Anderson and Niels Billou
| Year of publication: |
2007
|
|---|---|
| Authors: | Anderson, Jamie ; Billou, Niels |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 28.2007, 2, p. 14-21
|
| Subject: | Zielgruppe | Target group | Niedrigeinkommen | Low income | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies | Entwicklungsländer | Developing countries |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003486928