//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effectiveness of benefit t...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Zielgruppe
Advertising
30
Consumer behaviour
26
Konsumentenverhalten
24
Werbung
24
Advertising effects
19
Werbewirkung
19
Internet marketing
11
Online-Marketing
11
USA
11
United States
11
Social Web
9
Social web
9
Children
7
Gesundheit
7
Health
7
Kinder
7
Environmental consciousness
5
Service quality
5
Umweltbewusstsein
5
Gewalt
4
Green marketing
4
Salespeople
4
Selling
4
Services marketing
4
Verkaufspersonal
4
Violence
4
Arzneimittel
3
B-to-B-Marketing
3
Beziehungsmarketing
3
Business-to-business marketing
3
Customer entertainment
3
Customer satisfaction
3
Data protection
3
Datenschutz
3
Demographics
3
Dienstleistungsqualität
3
Perception
3
Pharmaceuticals
3
Product Placement
3
Product placement
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Stafford, Marla Royne
3
Kowalczyk, Christine M.
2
Fox, Alexa K.
1
Levy, Marian
1
Pounders, Kathrynn
1
Published in...
All
Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
2
The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
Saved in:
3
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->