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advertising
Werbung
13,915
Advertising
11,388
Emotion
10,886
Consumer behaviour
6,598
Konsumentenverhalten
6,492
Werbewirkung
4,373
Advertising effects
4,298
Theorie
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Theory
2,540
Internet marketing
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USA
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1,181
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Experiment
1,101
Psychology of advertising
1,054
Persönlichkeitspsychologie
1,034
Personality psychology
1,027
Relationship marketing
998
Social Web
992
Social web
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Beziehungsmarketing
988
Markenimage
946
Brand image
936
Germany
886
Intelligenz
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Customer satisfaction
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Intelligence
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Kundenzufriedenheit
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Markenartikel
798
Marketingmanagement
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Russo, Antonio
13
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11
Falkinger, Josef
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10
Filistrucchi, Lapo
10
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9
Lopez, Rigoberto A.
9
Pagano, Marco
9
Schmidtke, Richard
9
Kind, Hans Jarle
8
Lindstädt, Nadine
8
Liu, Yizao
8
Wilbur, Kenneth C.
8
Brown, Mark G.
7
Fluet, Claude
7
Nilssen, Tore
7
Snower, Dennis J.
7
Sørgard, Lars
7
Twomey, Paul
7
Zhu, Chen
7
Affeldt, Pauline Luise
6
Argentesi, Elena
6
Chintagunta, Pradeep K.
6
Emons, Winand
6
Flath, David
6
Galeotti, Andrea
6
Kerkhof, Anna
6
Kovbasyuk, Sergei
6
Lee, Jonq-Ying
6
Durante, Ruben
5
Estrada, Fernando
5
Horsky, Dan
5
Ivaldi, Marc
5
Prasad, Ashutosh
5
Soloveichik, Rachel
5
Zhang, Jiekai
5
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4
Alan, Sule
4
Cawley, John
4
Cemalcilar, Mehmet
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
C.E.P.R. Discussion Papers
15
CESifo
8
Agricultural and Applied Economics Association - AAEA
7
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
7
Center for Tobacco Control Research and Education, UC San Francisco
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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eSocialSciences
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Department of Agricultural and Resource Economics, University of Connecticut
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Florida Department of Citrus
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EconWPA
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Economic Research Service, Department of Agriculture
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Institute for the Study of Labor (IZA)
4
NET Institute
4
School of Economics, Universiteit Utrecht
4
Tilburg University, Center for Economic Research
4
University of Virginia, Department of Economics
4
Centro Studi di Economia e Finanza (CSEF)
3
Institut for Miljø og Erhvervsøkonomi, Syddansk Universitet
3
Instituto Valenciano de Investigaciones Económicas (IVIE)
3
London School of Economics (LSE)
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Tinbergen Institute
3
Tinbergen Instituut
3
Université Paris-Dauphine
3
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
2
Centre for Analysis of Social Exclusion, LSE
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Charles H. Dyson School of Applied Economics and Management, Cornell University
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Department of Econometrics and Business Statistics, Monash Business School
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Department of Economics, Boston College
2
Department of Economics, Oxford University
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
2
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
2
HAL
2
Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften
2
Institut für Volkswirtschaftlehre, Fakultät für Wirtschaftswissenschaften
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Published in...
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Marketing Science
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
37
International journal of advertising : the quarterly review of marketing communications
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
24
Management Science
21
Journal of promotion management : JPM
20
Journal of marketing research : JMR
18
Journal of marketing
17
MPRA Paper
17
CESifo Working Paper
16
International journal of internet marketing and advertising : IJIMA
16
CEPR Discussion Papers
15
CESifo working papers
13
Psychology & marketing
13
Journal of promotion management : innovations in planning and applied research
11
Marketing science
11
Journal of media business studies
10
Journal of marketing management : MM
9
Journal of marketing research
9
CESifo Working Paper Series
8
IZA Discussion Papers
8
Annals of Faculty of Economics
7
ERIM Report Series Research in Management
7
International Journal of Sports Marketing and Sponsorship
7
Journal of advertising research
7
University of California at San Francisco, Center for Tobacco Control Research and Education
7
Working Papers / eSocialSciences
7
Applied economics
6
Discussion papers / CEPR
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing
6
Marketing i menedžment innovacij : m&mi
6
Ovidius University Annals, Economic Sciences Series
6
Research Papers 2005 and Before
6
Tinbergen Institute Discussion Papers
6
Agricultural and Resource Economics Review
5
CIE Discussion Papers
5
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Source
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ECONIS (ZBW)
734
RePEc
506
EconStor
88
BASE
34
USB Cologne (business full texts)
25
Other ZBW resources
18
ArchiDok
4
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date (oldest first)
1
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
2
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
6
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
7
Anthropomorphism and allegory in
advertising
across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
8
Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
Saved in:
9
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
10
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in
advertising
?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
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