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Market demand of smart but uninformed consumers rotates counterclockwise with better information : surprising welfare effects
Graça, Tarcisio Barroso da; Masson, Robert T. - In: Applied economics letters 23 (2016) 1/3, pp. 11-14
Persistent link: https://www.econbiz.de/10011414186
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Advertising expenditures on media vehicles and sales
Oz, Seda; Istanbulluoglu, Doga - In: Accounting perspectives : a journal of The Canadian … 21 (2022) 1, pp. 31-60
Persistent link: https://www.econbiz.de/10013161941
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Political advertising needs better regulation
Ratchford, Brian Thomas - In: Continuing to broaden the marketing concept : making …, (pp. 61-74). 2020
Persistent link: https://www.econbiz.de/10012320442
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Is advertising on social media effective? : an empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)
Nuseir, Mohammed T. - In: International journal of procurement management 13 (2020) 1, pp. 134-142
Persistent link: https://www.econbiz.de/10012178404
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A dynamic model of optimal retargeting
Villas-Boas, J. Miguel; Yao, Yunfei - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
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The effect of deceptive advertising on consumption of the advertised good and its substitutes: The case of over-the-counter weight loss products
Cawley, John H.; Avery, Rosemary J.; Eisenberg, Matthew - 2013
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...
Persistent link: https://www.econbiz.de/10010293141
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Advertising as a Distortion of Social Learning
Brekke, Kjell Arne; Rege, Mari - In: The B.E. Journal of Theoretical Economics 7 (2007) 1
By combining a theory of herding behavior with the phenomenon of availability heuristic, this paper shows that non-informative advertisements can affect people's choices by influencing their perception of product quality. We present a model in which people can learn about product quality by...
Persistent link: https://www.econbiz.de/10014589140
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The economics of risky health behaviors
Cawley, John; Ruhm, Christopher J. - 2011
, restrictions on purchase and use, providing information and restricting advertising. The chapter concludes with suggestions for …
Persistent link: https://www.econbiz.de/10010278806
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The Advertising Mix for a Search Good
Anderson, Simon P.; Renault, Régis - In: Management Science 59 (2013) 1, pp. 69-83
quality information, price information, and horizontal match information. Equilibrium is unique whenever advertising is … information. For a given quality level, as a function of consumer visit costs, first quality information is disclosed, then price … information and then horizontal product information are added to the advertising mix. Some suggestive evidence is provided from …
Persistent link: https://www.econbiz.de/10010990614
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Communication, Public Relations’ Pillar
Mirela, Moldoveanu - In: Ovidius University Annals, Economic Sciences Series XIV (2014) 1, pp. 355-358
This would affect the proper functioning of institutions, both parties feeling the need to succeed, to have recognition, inclusion, control, harmony. Communication maintains mutual cooperation and properly manages the various problems that may rise and create a proper climate conduct of the...
Persistent link: https://www.econbiz.de/10010940707