We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …/side e¤ects. Advertising results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We … show that advertising strategies are strategic substitutes, with the better quality drugs being the ones that are most …

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … oligopoly competition and identify the shape and magnitude of the feedback loop between TV viewers and advertisers. We also …

I construct a model in which an oligopoly first invests in persuasive advertising in order to induce brand loyalty to …, at equilibrium, there is one firm which chooses a lower advertising level, while the remaining ones choose the same … higher advertising. For the endogenous profile of advertising expenditure, there are a family of pricing equilibria with at …

This article studies the pricing and advertising of prescription drugs in a duopoly market. If advertising is banned …-cost pricing and normal profits. The introduction of advertising, and physician-oriented advertising (detailing) in particular …, creates market power and asymmetric pricing and advertising behavior. In an equilibrium, one firm chooses maximum detailing …

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast … via standard Monte Carlo simulations that very simple rules and inclusion of an external field - an advertising campaign …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …

reexamines the debate as to whether firms use price or advertising to signal quality and whether advertising has pro- or anti …-competitive effects. We show that the signaling theory strongly predicts that advertising signals quality if price rivalry prevails, in …; combined price-advertising signals must be used when this difference shrinks. From a welfare point of view, advertising leads …

We customize the aggregative game approach to oligopoly to study asymmetric media markets. Advertiser, platform, and … platforms use two-sided pricing or consumers like advertising,advertiser and consumer interests are often aligned. …