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Time Orientation and Attitude to Advertising in Explaining Advertising Avoidance
Davies, Gary; Rojas Méndez, José - Manchester Business School - 2002
Television has changed our use of time far more than any other technological development (Robinson 1990). For many, watching television has become the main leisure experience. By the late 1990’s in Britain, (one of the two countries where we undertook empirical work) people aged 4 and over...
Persistent link: https://www.econbiz.de/10005869969
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Determinants of Brand Advertising Inefficiency - Evidence from the German Car Market
Büschken, Joachim - 2003
This paper is concerned with the degree of efficiency in brand advertising in the German car industry that can be … observed and how such inefficiency can be explained. Brand advertising budgets from 35 car manufacturers in the German market … from 1998-2001 form the basis for estimating brand advertising inefficiency with regard to brand consideration. For that …
Persistent link: https://www.econbiz.de/10005844477
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Prognoseeignung des Prognoseberichts? Eine empirisch gestützte Diskussion vor dem Hintergrund aktueller Änderungen im DRS 15 und der geplanten Umsetzung des ED Management Commentar...
Henselmann, Klaus; Klein, Martin; Raschdorf, Florian - 2010
In today's uncertain financial climate it is particularly important for entities to explain their financial performance relative to their expectations. Therefore, the paper analyzes the quality and quantity of management reporting in Germany's publicly traded MDAX and SDAX companies using a...
Persistent link: https://www.econbiz.de/10010300005
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Computer system for farms (SITEFA): An opportunity for performant agricultural management
Cofas, Elena - 2014
performance, etc., so that their analysis to directly influence and as the competitiveness of the farm in a particular market or … Plan ADER 2020 was developed computer system SITEFA- a product developed and designed program-technical-economic analysis …
Persistent link: https://www.econbiz.de/10011288327
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The Elasticity of Taxable Income: A Meta-Regression Analysis
Neisser, Carina - 2018
The elasticities of taxable and broad income are key parameters in tax policy analysis. To examine the large variation … in estimates found in the literature, I conduct a comprehensive meta-regression analysis using information from 51 …
Persistent link: https://www.econbiz.de/10011984518
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Kalòs kai agathòs? Government quality and cultural heritage in the regions of Europe
Bertacchini, Enrico; Revelli, Federico - 2019
This paper uses panel data on over 200 regions of Europe to study the spatial distribution of UNESCO sites and the capacity of regional governments to conserve heritage, using new designations in the World Heritage List as a proxy. We test whether the location of a region matters by controlling...
Persistent link: https://www.econbiz.de/10012018309
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The Brazilian government severance indemnity fund for employees (FGTS) and unemployment insurance savings accounts in other countries: A comparative analysis of their effects on th...
Barbosa, Ana Luiza Neves de Holanda; Foguel, Miguel Nathan - 2017
The main objective of passive employment policies is to guarantee a certain level of consumption and well-being for workers who lose their jobs. These policies also aim to assist the unemployed in searching for a new job and to improve the matching between employers and workers to generate...
Persistent link: https://www.econbiz.de/10012030390
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Dashboards Usage for Business Intelligence: Selected Case Studies
Ćosić, Dijana; Horvat, Ivan; Korizma, Bojan - 2015
but they often provide a drill-down or comparative analysis. Almost all dashboards provide graphical representation of …
Persistent link: https://www.econbiz.de/10011920273
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Gregory, Arofan; Heus, Pascal; Ryssevik, Jostein - 2009
production to secondary analysis by researchers or use by policy makers and other key stakeholders. The paper provides an …
Persistent link: https://www.econbiz.de/10011934325
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Pragmatic evaluation of the Toyota Production System (TPS) analysis procedure for problem solving with entry-level nurses
Mazur, Lukasz Maciej; Chen, Shi-Jie; Prescott, Barbara - In: Journal of Industrial Engineering and Management (JIEM) 1 (2008) 2, pp. 240-268
setting. This article presents a study in which sixteen entry-level nurses utilized a Toyota Production System (TPS) analysis … evaluate the TPS analysis procedure for problem solving with entry-level nurses. Personal journals, focus group discussions … approach to study medication delivery. A regression analysis was used to identify characteristics that enhance problem solving …
Persistent link: https://www.econbiz.de/10011938897