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attitude strength
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International journal of entrepreneurial venturing
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ECONIS (ZBW)
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The impact of pre-startup planning on the strength of planning assumptions and the mode of processing
Thiele, Philipp
;
Fellnhofer, Katharina
- In:
International journal of entrepreneurial venturing
7
(
2015
)
2
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011531059
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Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands
Kim, Eun Young
;
Park, Kyungae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10010408106
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Personality strength and situational influences on behavior : a conceptual review and research agenda
Dalal, Reeshad S.
;
Meyer, Rustin D.
;
Bradshaw, R. Patrick
; …
- In:
Journal of management : JOM
41
(
2015
)
1
,
pp. 261-287
Persistent link: https://www.econbiz.de/10010475396
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4
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
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