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Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath; Karg, Adam - In: Journal of marketing communications 21 (2015) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
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Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans; Vriens, M. - Erasmus Research Institute of Management (ERIM), … - 2004
Using weekly data on advertising expenditures in various media and response data on awareness, consideration and choice … find that most advertising effects exist for awareness, although at the same time there are effects for choice. Newspaper …
Persistent link: https://www.econbiz.de/10010730897
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THE FORTIFIED CHURCHES FROM TRANSYLVANIA - HOW WELL ARE THEY KNOWN BY THE ROMANIAN CITIZENS?
Valentina, Serb Silvana - In: Annals of Faculty of Economics 1 (2011) 2, pp. 791-797
citizens about the existence of these churches. In this paper, I intend to highlight on the information level awareness among …
Persistent link: https://www.econbiz.de/10009650843
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Brand Image Perception: Case-study at Volkswagen AG
Ioana, Dumitriu Roxana - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 713-717
enjoy a strong awareness and notoriety. Brand image is an important constituent of customer mind-set, the value of the brand …
Persistent link: https://www.econbiz.de/10010675601
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A Relationship Approach to Brand Equity
Brito, Carlos - Faculdade de Economia, Universidade do Porto - 2008
Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...
Persistent link: https://www.econbiz.de/10005031606
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Estimation of Actual and Potential Adoption Rates and Determinants of Improved Rice Variety Among Rice Farmers in Nigeria: The Case of NERICAs
Nguezet, Dontsop; Martin, Paul; Diagne, Aliou; Okoruwa, … - African Association of Agricultural Economists - AAAE; … - 2010
. NERICA awareness was found to be a major constraint to NERICA adoption in Nigeria. Several socioeconomic …/demographic characteristics were found to be important determinants of NERICA awareness and adoption. Among those factors are age, gender, major …
Persistent link: https://www.econbiz.de/10009201467
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Separating Will from Grace: An Experiment on Conformity and Awareness in Cheating
Fosgaard, Toke; Hansen, Lars Gaarn; Piovesan, Marco - Institut for Fødevare- og Ressourceøkonomi, … - 2012
cheating is an option; ii) suggest that their peers were honest (or dishonest). We find that increasing awareness of cheating …
Persistent link: https://www.econbiz.de/10010599255
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GLOBAL CRISIS – AN ECOLONOMIC APPROACH Abstract: Considering the evolution of life of the whole living, "crisis is a natural manifestation, a form of the systemic wisdom homeostasi...
Popescu, Constantin; Tasnadi, Alexandru - In: Annals - Economy Series 1 (2012) March, pp. 24-32
Persistent link: https://www.econbiz.de/10011145305
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Communities’ perceptions and knowledge of ecosystem services: Evidence from rural communities in Nigeria:
Zhang, Wei; Kato, Edward; Bhandary, Prapti; Nkonya, … - International Food Policy Research Institute (IFPRI) - 2015
This research has been undertaken to improve our understanding of stakeholders’ knowledge and perception about ecosystem services (ES), which provides a valuable means of gaining insight into the opportunities and constraints that face ES management in a multiuser landscape. Land use...
Persistent link: https://www.econbiz.de/10011200219
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Food Waste in the Kingdom of Saudi Arabia: Need for Extension Education Programs to Increase Public Awareness
AL-ZAHRANI, KHODRAN; BAIG, MIRZA - International Institute of Social and Economic Sciences - 2014
. The factors responsible and reasons causing such losses include: lack of awareness, lack of shopping planning, left … by increasing public awareness on the food and water situation in the Kingdom through a national comprehensive campaign …
Persistent link: https://www.econbiz.de/10011207220