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base of the pyramid
Armutsbekämpfung
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Poverty reduction
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Armut
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Developing countries
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Entwicklungsländer
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Indien
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poverty
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Base of the pyramid
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Base-of-the-pyramid
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Khare, Apoorv
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Varman, Rohit
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Journal of marketing management : MM
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ECONIS (ZBW)
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Kafkaesque institutions at the base of the pyramid
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1619-1646
Persistent link: https://www.econbiz.de/10011608056
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2
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
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