What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Year of publication: |
December 2017
|
---|---|
Authors: | Viswanathan, Madhu |
Other Persons: | Khare, Apoorv (contributor) ; Varman, Rohit (contributor) |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 17/18, p. 1570-1584
|
Subject: | Subsistence marketplaces | base of the pyramid | poverty | transformative consumer research | Konsumentenverhalten | Consumer behaviour | Subsistenzwirtschaft | Subsistence economy | Armut | Poverty | Armutsbekämpfung | Poverty reduction | Entwicklungsländer | Developing countries |
-
Lowe, Ben, (2018)
-
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas, (2017)
-
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv, (2017)
- More ...
-
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv, (2017)
-
Kafkaesque institutions at the base of the pyramid
Khare, Apoorv, (2016)
-
The Kafka quagmire for the poor in India
Belk, Russell W., (2017)
- More ...