Mutsunska Palevska, Valentina; Gjorgievski, Mijalce; … - In: UTMS journal of economics / University of Tourism and … 13 (2022) 2, pp. 191-203
The intensive technical-technological development and the Covid-19 pandemic have accelerated the digital transformation of communication agencies and corporate communication sectors. Until the outbreak of the pandemic, the professional and academic debate focused on new media and channels...