Given the negative effects of the economic crisis on the Romanian economy, entrepreneurship represents one of the main pillars of economic recovery and the authorities need to act in support of private entrepreneurship initiative. Even though entrepreneurship does not equate to the small and...

Given the negative effects of the economic crisis on the Romanian economy, entrepreneurship represents one of the main pillars of economic recovery and the authorities need to act in support of private entrepreneurship initiative. Even though entrepreneurship does not equate to the small and...

Given the negative effects of the economic crisis on the Romanian economy, entrepreneurship represents one of the main pillars of economic recovery and the authorities need to act in support of private entrepreneurship initiative. Even though entrepreneurship does not equate to the small and...

One of the biggest challenges of companies is to determine the behavior of its consumers, because only by this it can influence determine them to buy their products. It is not enough just to know the behavior of the consumer at one moment of time, but also its dynamic. On one hand there are...

One of the biggest challenges of companies is to determine the behavior of its consumers, because only by this it can influence determine them to buy their products. It is not enough just to know the behavior of the consumer at one moment of time, but also its dynamic. On one hand there are...

Abstract: The analysis of the consumer behavior has become one of the most important aspects in the way companies make their decision and the way they develop their strategy. Knowing the motivation and the behavior of buying of the consumers can help companies develop their strategy accordingly...