Showing 1 - 8 of 8
Previous research on loyalty programs in Australia has shown the benefits gained by partners in these programs. This paper develops this research and introduces the concept of network development in loyalty programs. It builds on the theory of network development (Hertz and Mattson, 2004) and...
Persistent link: https://www.econbiz.de/10009482033
Small and medium enterprises (SMEs) are constantly confronting formidable and competitive challenges. In their midst, to stay abreast of larger firms or international markets, a small number is still able to insulate themselves from the pervasive effects of competition, technology advancement...
Persistent link: https://www.econbiz.de/10009481909
The rising interest in innovation studies as indicators of industry growth has resulted in the proliferation of research unpacking the elements that enable companies to learn and to innovate (Arthur De Little, 2001; Smith, 2000). In recent years the attention has been focused on knowledge-intensive...
Persistent link: https://www.econbiz.de/10009481913
As small films have limited resources, they cannot out-muscle larger competitors, so they have to do something different - be innovative and leverage know-how and collaborate with others to increase the scale and scope of what they can offer to be globally competitive. This paper describes an...
Persistent link: https://www.econbiz.de/10009481943
This conceptual paper reviews the existing literature on business Clusters and Networks, proposes a series of research questions concerning drivers and barriers to the establishment and implementation of effective clusters. Relevant literature on this topic involves a wide range of academic...
Persistent link: https://www.econbiz.de/10009482108
The objective of this paper is to enhance our understanding of international business-to-business relationships by presenting empirical evidence on the nature and relative importance of various relationship functions performed by the suppliers and the customers in trading relationships. Using...
Persistent link: https://www.econbiz.de/10009482215
Collaborative R&D networks in Australia are explored through a comparison of case studies of seven such ?clubs?. The paper addresses the research question: what are the conditions and mechanisms that facilitate the engagement of entrepreneurial SMEs with R&D and innovation? A typology of these...
Persistent link: https://www.econbiz.de/10009482216
The ?networked organisation? has a myriad of meanings ? from those organisations that have acquired sophisticated communication technology enabling high(er) levels of functionality, to firms who join together so that each can provide a component or components of an integrated product and/or...
Persistent link: https://www.econbiz.de/10009482280