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channel integration
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
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Çengel, Özgür
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Managing customer experiences in an omnichannel world : …
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(pp. 97-113)
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2021
Persistent link: https://www.econbiz.de/10012492289
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