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children
Consumer behaviour
9
Konsumentenverhalten
8
Children
7
India
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Kinder
7
Family
6
Indien
5
Familie
4
Parents
4
Decision
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Eltern
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Entscheidung
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Influence
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influence
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Buying behaviour
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Children (age groups)
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Family buying process
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Internet marketing
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Online-Marketing
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buying behaviour
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family
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purchase
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Advertising
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Advertising effects
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Age group
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Altersgruppe
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Animal husbandry
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Arbeitsmobilität
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Behaviour
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Brand image
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Brand management
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Buying process
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Challenges
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Child consumers
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Child-parent dominance
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Child-parent relative influence (CPRI)
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Consumer perceptions
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Consumers
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Digital marketing
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Chaudhary, Monica
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International journal of business and globalisation : IJBG
1
International journal of business innovation and research
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ECONIS (ZBW)
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Structural equation modelling of child's role in family buying
Chaudhary, Monica
- In:
International journal of business innovation and research
9
(
2015
)
5
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011591541
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2
Family decision-making in emerging economies
Chaudhary, Monica
- In:
International journal of business and globalisation : IJBG
14
(
2015
)
3
,
pp. 310-320
Persistent link: https://www.econbiz.de/10011529669
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