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Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.; Fitzsimons, Gràinne M.; Chartrand, … - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
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Better to decide together : shared consumer decision making, perceived power, and relationship satisfaction
Brick, Danielle J.; Zhou, Lingrui; Chartrand, Tanya L.; … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 3, pp. 387-405
Persistent link: https://www.econbiz.de/10013330816
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Secret consumer behaviors in close relationships
Brick, Danielle J.; Wight, Kelley Gullo; Fitzsimons, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 403-411
Persistent link: https://www.econbiz.de/10014289853