Through this paper, we propose a preliminary theoretical framework to understand consumer’s trust determinants within the context of purchasing on Internet. First, we present a synoptical literature overview of trust conceptualisation in the marketing literature. Then, we propose a preliminary...

The aim of this paper is to provide a literature review of research on online consumer trust. First, the concept specificities are identified and the construct definition and dimensionality are examined. Then, a taxonomy of the online trust determinants is suggested. Finally, to gain...

Le potentiel des réseaux sociaux numériques (RSN) reste à démontrer lorsqu'ils sont utilisés conjointement aux sites web marchands. Pour réussir à utiliser les RSN en vue de faire des profits, les organisations de toutes tailles qui pratiquent déjà le commerce électronique doivent...

Cette étude qualitative permet de souligner les spécificités d’une expérience immersive dans le contexte du commerce électronique, comparativement aux expériences d’immersion dans le domaine culturel. La recherche permet d’identifier les composantes expérientielles des sites...

Cette étude qualitative permet de souligner les spécificités d'une expérience immersive dans le contexte du commerce électronique, comparativement aux expériences d'immersion dans le domaine culturel. La recherche permet d'identifier les composantes expérientielles des sites marchands qui...

The electronic marketplaces, as an interorganizational entity, is not limited to a transactional dimension. Indeed, those companies that survived the initial consolidation have increasingly expanded their functions and contribute to a new competition dynamic. This new competitiveness has set off...

Dans cet article nous présentons un mécanisme de négociation multicritère pour le commerce électronique, basé sur un modèle multicritère utilisant des points de référence. Selon ce modèle, l'acheteur doit spécifier un point d'aspiration qui exprime les valeurs souhaitées sur chaque...

Although left for a few decades the era Taylorism, we have done nothing but enter the era of the accoutable persons i.e. people who, making decisions, are able and have the will to justify them; there is a true request which started to appear in the field of the finance (in France, Law of...

Although left for a few decades the era Taylorism, we have done nothing but enter the era of the accoutable persons i.e. people who, making decisions, are able and have the will to justify them; there is a true request which started to appear in the field of the finance (in France, Law of...

E-commerce -- an application of the Internet -- has expanded exponentially over the past 5 years and is widely expected to continue to develop rapidly in the medium-term. Much, however, remains to be done to fully exploit the opportunities offered by e-commerce. And as e-commerce develops, it...