Meneses, Gonzalo Dias; Rodriguez, Julia Nieves; Martel, … - In: Organizacoes Rurais e Agroindustriais/Rural and … 11 (2009) 1
The aim of this work is to analyze the model of consumer involvement with organic fruits and vegetables. An empirical … involvement with organic food. Contradicting the predominant theoretical paradigm, this work tries to develop practical … implications for organic food communication campaigns. …