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Social software characteristics and the impacts on students' knowledge sharing behaviour
Yossawadee Kaeomanee; Dominic, P. D. D.; Rias, Riaza Mohd - In: International journal of business innovation and research 9 (2015) 2, pp. 163-187
Persistent link: https://www.econbiz.de/10011507052
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Adoption of online social networks to communicate with financial institutions
Arteaga Sánchez, R.; Martínez López, F. J.; García … - In: Journal of promotion management : JPM 23 (2017) 2, pp. 228-257
Persistent link: https://www.econbiz.de/10011729535
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Digital organizational storytelling on Youtube : constructing plausibility through network protocols of amateurism, affinity, and authenticity
Bell, Emma; Leonard, Pauline - In: Journal of management inquiry 27 (2018) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10011912502
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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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In platforms we trust : misinformation on social networks in the presence of social mistrust
Charlson, George - 2022 - Revised 13 April 2022
Persistent link: https://www.econbiz.de/10013263241
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Social networks and organizational helping behavior : experimental evidence from the helping game
Erkut, Hande; Reuben, Ernesto - 2023
This paper studies the causal impact of social ties and network structure on helping behavior in organizations. We introduce and experimentally study a game called the 'helping game,' where individuals unilaterally decide whether to incur a cost to help other team members when helping is a...
Persistent link: https://www.econbiz.de/10014294137
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Systematic analysis of the current academic research on social media marketing
Klepek, Martin - In: Scientific Annals of Economics and Business 64 (2017), pp. 15-27
Persistent link: https://www.econbiz.de/10011866194
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The impact of digital trends on marketing
Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 11 (2020) 1, pp. 48-58
ways of communication. From the research we can see that it is a necessity to create and apply digital strategies for more … efficient communication with the customers, and hence better results in business. Every company should devise a strategy that … will combine traditional and modern communication media. …
Persistent link: https://www.econbiz.de/10012297250
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Use of social networking sites for B school marketing : an empirical analysis
Bhandari, Ravneet Singh - In: International journal of business and globalisation : IJBG 33 (2023) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10014232785
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The impact of websites and social media marketing on the efficiency of e-commerce
Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 16-28
that the implementation of modern digital technologies is needed as well as the integration of communication and sales …
Persistent link: https://www.econbiz.de/10013326381