Herhausen, Dennis; Henkel, Sven; Kipfelsberger, Petra - In: BRQ Business Research Quarterly 23 (2020) 4, pp. 305-318
While increasing the organizational identification of employees has been described as the ultimate goal of internal marketing and internal branding, one of its most common practices is to communicate organizational values both internally and externally. However, very little is known about the...
