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Climate change can be addressed by mitigation and adaptation approaches at the national policy level. Since only limited resources are available for both strategies, it is key to unravel how ongoing climate developments and their communication influence the population's preferences regarding the...
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Cause-related marketing (CRM) skepticism significantly affects consumers' attitudes and behavioral intentions. Thus, this study draws from construal-level theory to identify how the mediating role of message engagement curbs CRM skepticism. An online experiment indicated that matching skeptical...
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