When does retargeting work? : information specificity in online advertising
Year of publication: |
2013
|
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Authors: | Lambrecht, Anja ; Tucker, Catherine |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 5, p. 561-576
|
Subject: | construal level theory | field experiments | online advertising | online decision process | retargeting | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Experiment | Online-Handel | Online retailing |
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