Narrow search
Showing 1 - 3 of 3
Cover Image
Understanding factors influencing traveler's adoption of travel influencer advertising : an information adoption model approach
Nadlifatin, Reny; Persada, Satria Fadil; Munthe, Josua … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 131-140
In the service sector, such as tourism and hospitality, a traveler often tries to find information about their destination digitally, comparing it to alternatives available to have the best option. This demand businesses that are in the tourism and hospitality sector to advertise their...
Persistent link: https://www.econbiz.de/10013206139
Cover Image
Consumer behavior in clothing industry and its relationship with open innovation dynamics during the COVID-19 pandemic
Ong, Ardvin Kester S.; Cleofas, Maria Arielle; … - In: Journal of open innovation : technology, market, and … 7 (2021) 4, pp. 1-23
The fashion industry has been continuously growing over the years, yet it is an industry that was greatly affected by the COVID-19 pandemic. The purpose of the study was to determine the factors affecting buying behavior of Filipinos towards clothing apparel during the COVID-19 pandemic. There...
Persistent link: https://www.econbiz.de/10012651520
Cover Image
Consumer behavior in clothing industry and its relationship with open innovation dynamics during the COVID-19 pandemic
Ong, Ardvin Kester S.; Cleofas, Maria Arielle; … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 4, pp. 1-23
The fashion industry has been continuously growing over the years, yet it is an industry that was greatly affected by the COVID-19 pandemic. The purpose of the study was to determine the factors affecting buying behavior of Filipinos towards clothing apparel during the COVID-19 pandemic. There...
Persistent link: https://www.econbiz.de/10014329470