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Musical environment and its effect on restaurant patrons' behaviour in emerging market
Srivastava, R. K. - In: International journal of Indian culture and business … 11 (2015) 4, pp. 517-537
Persistent link: https://www.econbiz.de/10011588645
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Impact of musical fits and image of different mails on consumer purchase behaviour
Srivastava, R. K. - In: International journal of Indian culture and business … 12 (2016) 3, pp. 318-341
Persistent link: https://www.econbiz.de/10011664461
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Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change marketing approach?
Srivastava, R. K.; Bhanot, Sandeep - In: International journal of Indian culture and business … 32 (2024) 3, pp. 376-391
Persistent link: https://www.econbiz.de/10015064709