Similar Search Results

How Students as Consumers Learn Information about New Products

Šišara, Jelena; Goleš, Divna - 2017

other determinants of consumer behaviour were also considered. It concludes with some important marketing implications. …

Persistent link: https://www.econbiz.de/10011920390

Danone Branding Strategy in China

Melewar, T C; Badal, E; Small, J - 2005

This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....

Persistent link: https://www.econbiz.de/10009465504

Marketing to the bottom of the pyramid : a Zimbabwean perspective

Chikweche, Tendai - University of Western Sydney; College of Business; … - 2009

The purpose of the study is to investigate marketing to the Bottom of Pyramid (BOP) in Zimbabwe. This is a market which … be jointly investigated in order to get a better understanding of marketing to the BOP. Traditionally the focus of … business marketing has been on identifying and serving markets that have consumers with a capacity to consume and pay a …

Persistent link: https://www.econbiz.de/10009482104

Exploring customer perceived relationship value : findings of qualitative research of business-to-business relationships

Sharma, Neeru; Davies, D.; Fisher, G.; Hughes, R. - University of Western Sydney; University of Western Sydney; … - 2005

literature of business-to-business marketing, and discusses that the existing measures are inadequate as the nature of value …

Persistent link: https://www.econbiz.de/10009482206

A comparison of European and Chinese supplier and customer functions and the impact of connected relations

Young, Louise C.; Wiley, James; Wilkinson, Ian - 2009

This paper sets out to consider the scale and scope of the value relationship functions of trading partners and of their connected relationships created in a cross-cultural framework. Using a previously-developed framework of relationship and network functions the paper presents the findings...

Persistent link: https://www.econbiz.de/10009482255

Consumers' perception of different types of food markets in Mexico

Escobar-López, Sttefanie Y.; Espinoza Ortega, Angélica; … - In: International journal of consumer studies 46 (2022) 1, pp. 147-160

Persistent link: https://www.econbiz.de/10012808001

Upgrading opportunities in agricultural value chains : lessons from the analysis of the consumption of processed pineapple products in southern Benin

Aoudji, Augustin K. N.; Avocevou-Ayisso, Carolle; … - In: African journal of science, technology, innovation & … 9 (2017) 6, pp. 729-737

Persistent link: https://www.econbiz.de/10012009292

Exploring the brand personalities of Facebook, YouTube, and LinkedIn

Mutsikiwa, M.; Maree, T. - In: International journal of internet marketing and … 13 (2019) 4, pp. 285-301

Persistent link: https://www.econbiz.de/10012155296

Bragging about online purchases : comparing consumer word-of-mouth among Hispanics and non-Hispanics groups

Chapa, Sindy; Korzenny, Felipe; Rodriguez-Mori, Howard - In: International journal of electronic marketing and … 8 (2017) 2, pp. 157-171

Persistent link: https://www.econbiz.de/10011796492

Firm-specific information, product differentiation, and industry equilibrium

Perloff, Jeffrey M; Salop, Steven - Department of Agricultural and Resource Economics, … - 1985

Where consumers have imperfect information about specific firms' prices and lack information about the market, firms have informational market power. In general, improving the consumer's information about each firm's price will not necessarily lower average market price. We show, however, that...

Persistent link: https://www.econbiz.de/10010537499