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Exploring strategies to promote health services online : the role of contextual priming, digital ad type, and health threat orientation in determining the effectiveness of health s...
Yang, Chun
;
Kim, Gawon
;
Jeong, Yongick
- In:
Health marketing quarterly
40
(
2023
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014295002
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