Berens, Berens, G.A.J.M.; van Riel, van Riel, C.B.M.; … - Erasmus Research Institute of Management (ERIM), … - 2002
This study shows that different types of associations regarding a company have different effects on customers' product evaluations. Associations with a company's ability influenced quality perceptions of products marketed by the company's subsidiaries, but not intentions to actually buy those...
