In most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales). Accounting journals warn against prices that fail to cover full costs, while marketing journals argue that...

Cost advantages may be either internal or external. Internal economics of scope, scale, or experience, and external economies of focus or logistical inte¬gration, enable a company to produce some products at a lower cost than the competition. The coordination of pricing with suppliers, although...

In most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales). Accounting journals warn against prices that fail to cover full costs, while marketing journals argue that...