Country-based comparison of accommodation brands in social media : an fsQCA approach
Year of publication: |
August 2018
|
---|---|
Authors: | Capatina, Alexandru ; Micu, Adrian ; Micu, Angela Eliza ; Bouzaabia, Rym ; Bouzaabia, Olfa |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 89.2018, p. 235-242
|
Subject: | Social media marketing | Ranking | Social mention | e-Tourism | fsQCA | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management |
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