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An analysis of country image of Brazil and its fresh fruits : a two scales comparison
Lopes, Isadora Bacha; Giraldi, Janaina de Moura Engracia; … - In: Journal of food products marketing 20 (2014) 3, pp. 262-282
Persistent link: https://www.econbiz.de/10010362766
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The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Revista globalización, competitividad y gobernabilidad … 6 (2012) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
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Differences on the image of Brazil in external markets according to consumers' age, gender, knowledge about the country and country of residence
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: The international journal of business science & applied … 7 (2012) 2, pp. 13-28
A country's image could be managed to give greater value to products from that country, while making the country more attractive to investors and more desirable as a tourism destination. Considering two important gaps in the literature on country image (discrepant results on the influence of...
Persistent link: https://www.econbiz.de/10011894396
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Differences on the image of Brazil in external markets according to consumers' age, gender, knowledge about the country and country of residence
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: International Journal of Business Science & Applied … 7 (2012) 2, pp. 13-28
A country's image could be managed to give greater value to products from that country, while making the country more attractive to investors and more desirable as a tourism destination. Considering two important gaps in the literature on country image (discrepant results on the influence of...
Persistent link: https://www.econbiz.de/10011946328
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An Application of the Personification Approach in the Country Image Study
Giraldi, Janaina de Moura Engracia; Ikeda, Ana Akemi - In: Brazilian Business Review 6 (2009) 2, pp. 132-146
The effects resulting from the information about the products and services’ country of origin are directly affected by the image buyers have towards the country. This paper aims to verify which country image dimensions can be observed in a study about China’s image, through the application...
Persistent link: https://www.econbiz.de/10010843528
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The Evaluation of Brazilian Beef in Europe: Consumers, Importers and Exporters’ Perspectives
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: International Food and Agribusiness Management Review 16 (2013) 4
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. More info: www.ifama.org
Persistent link: https://www.econbiz.de/10011142483