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Consumer well-being (CWB) : co...
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customer engagement
Beziehungsmarketing
12
Relationship marketing
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Consumer behaviour
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Dienstleistungsqualität
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Service quality
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Australia
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Australien
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Customer satisfaction
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Markenführung
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Social Web
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Social web
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Brand image
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Internet marketing
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Online-Marketing
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Consumer engagement
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Corporate reputation
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Employee retention
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Engagement objects
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Mitarbeiterbindung
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Bank
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Bowden, Jana
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Naumann, Kay
2
Gabbott, Mark
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Journal of marketing management : MM
1
Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
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Exploring the process of customer engagement, self-brand connections and loyalty
Naumann, Kay
;
Bowden, Jana
- In:
Problems and perspectives in management : PPM ; …
13
(
2015
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10010516997
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2
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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