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customer lifetime value
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
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Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
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3
Commentary on "Predicting customer value using clumpiness"
Kumar, Vineet
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 209-213
Persistent link: https://www.econbiz.de/10010515915
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4
Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10010515923
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5
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
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