Narrow search
Showing 1 - 2 of 2
Cover Image
The influence of initial possession level on consumers' adoption of a collection goal : a tipping point effect
Gao, Leilei; Huang, Yanliu; Simonson, Itamar - In: Journal of marketing 78 (2014) 6, pp. 143-156
Persistent link: https://www.econbiz.de/10010463447
Cover Image
When are we dynamiccally optimal? A psychological field guide for marketing modelers
Meyer, Robert J.; Hutchinson, J. W. - In: Journal of marketing 80 (2016) 5, pp. 20-33
Persistent link: https://www.econbiz.de/10011591165