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Visual listening in: extracting brand image portrayed on social media
Liu, Liu; Dzyabura, Daria; Mizik, Natalie - 2019
Persistent link: https://www.econbiz.de/10012494099
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Visual listening in : extracting brand image portrayed on social media
Liu, Liu; Dzyabura, Daria; Mizik, Natalie - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 669-686
Persistent link: https://www.econbiz.de/10012294596
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Leveraging the power of images in managing product return rates
Dzyabura, Daria; El Kihal, Siham; Hauser, John R.; … - In: Marketing science 42 (2023) 6, pp. 1125-1142
Persistent link: https://www.econbiz.de/10014436770