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Introducing the Marketing Accountability Standards Board (MASB) and its common-language marketing dictionary : background, description, vision, and prospects
Gaski, John F. - In: Journal of macromarketing 41 (2021) 4, pp. 521-526
Persistent link: https://www.econbiz.de/10012794234
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722