The times (and brands) are a changin' : a response to Gaski's commentary
Year of publication: |
2015
|
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Authors: | Conejo, Francisco ; Wooliscroft, Ben |
Other Persons: | Gaski, John F. (contributor) |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 3, p. 391-396
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Subject: | AMA | brand | definition | semiotic | system | marketing | history | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Marketingmanagement | Marketing management |
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