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Pricing strategies in advance selling : should a retailer offer a pre-order price guarantee?
Loginova, Oksana - 2016
Persistent link: https://www.econbiz.de/10011447087
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Learning in advance selling with heterogeneous consumers
Loginova, Oksana; Wang, X. Henry; Zeng, Chenhang - 2014
Persistent link: https://www.econbiz.de/10010403089
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Learning in Advance Selling with Heterogeneous Consumers
Loginova, Oksana; Wang, X. Henry; Zeng, Chenhang - NET Institute - 2012
The advance selling strategy is implemented when a firm offers consumers the opportunity to order its product in advance of the regular selling season. Advance selling reduces uncertainty for both the firm and the buyer and enables the firm to update its forecast of future demand. The...
Persistent link: https://www.econbiz.de/10010905455
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Pricing Strategies in Advance Selling: Should a Retailer Offer Pre-order Price Guarantee?
Loginova, Oksana - Economics Department, University of Missouri - 2013
Advance selling is a marketing strategy by a firm that allows consumers to submit pre-orders for a new to-be-released product. It helps the firm to reduce uncertainty about future demand and consumers to avoid stock-out risks. At the same time, consumers might be reluctant to place advance...
Persistent link: https://www.econbiz.de/10010933589
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Learning in Advance Selling with Heterogeneous Consumers
Loginova, Oksana; Wang, X. Henry; Zeng, Chenhang - Economics Department, University of Missouri - 2014
The advance selling strategy is implemented when a firm offers consumers the opportunity to order its product in advance of the regular selling season. Advance selling reduces uncertainty for both the firm and the buyer and enables the firm to update its forecast of future demand. The...
Persistent link: https://www.econbiz.de/10010933612
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Advance Selling in the Presence of Experienced Consumers
Loginova, Oksana; Wang, X. Henry; Zeng, Chenhang - Economics Department, University of Missouri - 2011
The advance selling strategy is implemented when a firm offers consumers the opportunity to order its product in advance of the regular selling season. Advance selling reduces uncertainty for both the firm and the buyer and enables the firm to update its forecast of future demand. The...
Persistent link: https://www.econbiz.de/10009200968
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Advance Selling in the Presence of Experienced Consumers
Loginova, Oksana; Wang, X. Hnery; Zeng, Chenhang - Economics Department, University of Missouri - 2012
The advance selling strategy is implemented when a firm offers consumers the opportunity to order its product in advance of the regular selling season. Advance selling reduces uncertainty for both the firm and the buyer and enables the firm to update its forecast of future demand. The...
Persistent link: https://www.econbiz.de/10010599811
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Learning in Advance Selling with Heterogeneous Consumers
Loginova, Oksana; Wang, X. Henry; Zeng, Chenhang - School of Economics, Shandong University - 2012
The advance selling strategy is implemented when a firm offers consumers the opportunity to order its product in advance of the regular selling season. Advance selling reduces uncertainty for both the firm and the buyer and enables the firm to update its forecast of future demand. The...
Persistent link: https://www.econbiz.de/10010586227