Khan, Shahzad Ahmad; Shamsi, Ibrahim Rashid Al; Ghila, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-12
The trajectory of digital marketing has proven to be a powerful medium for customer interaction that offers a unique, exclusive, emotional, and multichannel experience. Brands providing the right value and experience at the right time using the right technology are ought to be successful in...
