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We analyze how di erent dimensions of a seller's reputation a ectpricing power in electronic markets. We do so by using text miningtechniques to identify and structure dimensions of importance fromfeedback posted on reputation systems, by aggregating and scoring thesedimensions based on the...
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We present a framework for measuring software quality using pricing anddemand data, and empirical estimates that quantify the extent of qualitydegradation associated with software ver- sioning. Using a 7-month,108-product panel of software sales from Amazon.com, we document theextent to which...
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The phenomenon of sponsored search advertising--where advertisers pay a fee to Internet search engines to be displayed alongside organic (nonsponsored) Web search results--is gaining ground as the largest source of revenues for search engines. Using a unique six-month panel data set of several...
Persistent link: https://www.econbiz.de/10009214415
Increasingly, user-generated product reviews serve as a valuable source of information for customers making product choices online. The existing literature typically incorporates the impact of product reviews on sales based on numeric variables representing the valence and volume of reviews. In...
Persistent link: https://www.econbiz.de/10009293053
The increasing pervasiveness of the Internet has dramatically changed the way that consumers shop for goods. Consumer-generated product reviews have become a valuable source of information for customers, who read the reviews and decide whether to buy the product based on the information...
Persistent link: https://www.econbiz.de/10005585475
The phenomenon of paid search advertising has now become the most predominant form of online advertising in the marketing world. However, we have little understanding of the impact of search engine advertising on consumers' responses in the presence of organic listings of the same firms. In this...
Persistent link: https://www.econbiz.de/10008787658