An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
Year of publication: |
2009
|
---|---|
Authors: | Ghose, Anindya ; Yang, Sha |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 55.2009, 10, p. 1605-1622
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | online advertising | search engines | hierarchical Bayesian modeling | paid search | click-through rates | conversion rates | keyword ranking | cost per click | electronic commerce | Internet monetization |
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Ghose, Anindya, (2007)
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Ghose, Anindya, (2007)
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Yang, Sha, (2010)
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Ghose, Anindya, (2007)
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An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya, (2009)
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