This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...

The paper aims to build an empirically proven model of variables that influence consumer purchase intentions in a growing competitive marketing environment. The research identified that the entire marketing mix variables viz. product attributes, price attributes, promotion attributes and...

This study found that the selected constructs, viz. product attributes, distribution and service and promotion have significant impact on consumer (choice) buying behaviour, while product, price, distribution (internal variables), customer care and brand reputation have significant impact over...

The paper aims to identify the determinants that influence women consumer behaviour from selected Arab League countries. The paper intends to test the impact of two major constructs such as internal variables (demographic and psychographic) and external variables (cultural and social) in...

This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...

The aim of this paper focuses on identifying the consumer buying behaviour towards buying different products (high, medium and low) online. The paper attempts to identify the willingness of consumers towards using the internet as a purchase medium. The results show the consumers intention to use...