Masset, Philippe; Raub, Steffen P. - In: Journal of wine economics 18 (2023) 2, pp. 156-172
Is it possible to exploit cognitive biases so that a non-professional taster prefers one wine to several other absolutely identical wines? To address this question, three complementary experiments were carried out. Each time, five wines were tasted blind in a tasting laboratory by 24 to 34...