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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Psychology & marketing
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ECONIS (ZBW)
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When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
Saved in:
2
Gamification's role in fostering user engagement with healthy food-based digital content
Charry, Karine
;
Poncin, Ingrid
;
Kullak, Avreliane
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10014467468
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